Data Sharing

Types of Companies Chris Malcolm Ltd Shares Data With

A list of types of companies with whom we share data includes, but is not limited to:

Chris Malcolm Ltd trading as Daydream Education, and its associated companies (including Daydream Education LLC (USA), Posterfit Ltd): We share personal data within the Chris Malcolm Ltd trading as Daydream Education family of companies to provide our services and to better understand our business, analyse our operations, improve the Services, and to develop new products and Services to support the education sector. Furthermore, we share personal data to provide consumers with information on the products and Services that we think are most relevant to them and to enable us to measure the success of our marketing activities.

Data Storage: Data collected through the delivery of our Services may be stored on site on our own secure servers or externally on secure managed database servers hosted by several companies including: Nexcess; Amazon Web Services; Apple; Google; Microsoft and OVH.

Marketing and Advertising Operations: We share personal data with third parties for marketing and advertising e.g., Facebook, Inc. (United States) and Salesforce.com Inc. (United States); so they can assist Chris Malcolm Ltd trading as Daydream Education in promoting our goods and services on and off platform to current and future consumers through targeted advertisements.

Email: We use Mail Chimp and Mandrill to segment and deliver email marketing, promotional offers and other marketing related content. We use Magento, Google and Sage to deliver transactional email content including order status updates and delivery status updates.

Customer Service: We use third-party systems and solutions which allow us to assist in answering consumer complaints and address technical issues. For example, FreshDesk, to log and manage customer feedback, technical support and transaction queries.

Financial Administration: We use Sage, and Magento to process, manage and report on all financial administration and transactions.

Financial Transactions: When you authorize payment through our eCommerce or retail platforms, or through a third party such as Apple; Stripe; Amazon Pay; WorldPay we enable information sharing to confirm payment.

Marketing and Promotions: We acquire some of our marketing data from a number of companies including: "The Education Company" (UK); "MDR" (A Dun & Bradstreet Co. (USA)); "ISC Research" (International Schools - Global). These companies lease data to us and we use these company's systems to segment, data mine and collate details that allow us to market our products and offer promotions to consumers who may have a Legitimate Interest in our products.

Analytics: We use third party hosted solutions like Google Analytics - Google LLC (United States) and CloudFlare to help us evaluate and analyse product and consumer trends.

Shipment of Goods: To deliver your goods we share data with shipping providers like FedEx; Royal Mail, Deutsche Post; Hermes; Yodel; DPD; UPS; USPS to ensure fulfilment of your goods.

Social Networks and Sharing: We use widgets and tools from social networks, for example, widgets from Facebook; Twitter; Pinterest and Instagram, to enable sharing and other functions through social networks.